Smartphones will replace in the next few years the old, classic phone gradually. Already, around 20% of all mobile users a smartphone in your pocket. Falling prices and the provider to ensure that there are more and more. The telecommunications providers do of course not without reason, must be booked for the new generation of phones but also an extra flat data, the more revenue guarantees. But what consumers really expect from smart phones with all its possibilities?One problem is that the phones offer more than many users actually need. Phones have become small computers, the performance of the new dual-core processors are nearly on computers that are several years old. But basically, this performance is not retrieved.As a study of gold and Media respondi for smartphone use in Germany, shows the use of SMS is still far ahead. Immediately afterwards, however, already follows the mobile Internet, ie the retrieval of Web pages and emails. Here, the major manufacturer Apple, Google Android, Nokia and Microsoft, with their app stores a lot of extra features.
But the survey result are not many smartphone owners willing to part with their money.Only 37% of users spend more than € 12 at the moment for additional services from what is comparatively little. This shows, firstly, that desire to spend money in the mobile market is still rather low. Second, the amount of free applications is primarily in the Android Market is still so large that they tend to be chosen.
Another problem is the use of smartphones. Which is not always easy, especially Android unfortunately still a little below that the nested menus with lots of options can not be understood by everyone. Significantly better than the iPhone because cuts from Apple. The "walled garden" philosophy, including a very intuitive user interface makes it easier for most users find to be justified. On the other side is forced connections (up iOS 4) a nuisance. Laudatory comment on the iPhone owners also made about necessary updates to the operating system that are easy to handle.
Clearly problematic since the situation is Android. Google can not control the updates centrally, the manufacturer is responsible. And can be mixed with, sometimes important, updates a lot of time. The criticism can pass here, especially Sony Ericsson, Motorola and Samsung, where some months to land security updates on the Android smart phone. Therefore, it is not surprising that most iPhone users (94%) are satisfied with their phone / fairly satisfied. At the end of the scale, Sony Ericsson, where 25% of owners are not or somewhat dissatisfied. This is the case, but not alone Android, but rather to Sony and its opaque policy update.
It is clear that the mobile Internet is a huge growth market. Paid applications will also take over at Android little by the dominance, especially in the "News" and "games".Here you can earn lots of money, which is not for advertising. Only 7% of all smartphone users have already once you click on an ad within an application, how many purchases are then formed from this is not known. Since the displays are quite small in the mobile phones, the use of mini-banners and other forms of advertising at the moment probably worthwhile only if it is pointed at a free or reduced price offer. One of the many exciting questions will be whether banner advertising in the traditional form of mobile devices in the form it still makes sense.
by: Don Dahlmann, IT journalist and blogger
http://de.enterpriseefficiency.com/author.asp?section_id=1229&doc_id=231119&
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